No Doubt released and then quickly removed the music video for “Looking Hot” online on Friday (Nov. 2), after the clip immediately received criticism for its appropriation of Native American culture. On Saturday, Gwen Stefani and co. issued a formal apology on its website.
Although the video has been removed from YouTube, E! Online writes that the video featured Stefani in a Halloween-ready Native American costume, while bassist Tony Kanal is an tribesman who helps the singer escape from her cowboy captors, played by Adrian Young and Tom Dumont. There was a teepee, lots of feathers and a general “Wild Wild West” vibe.
After YouTube commenters criticized the imagery of the clip, No Doubt yanked the video, and posted the following statement on Saturday afternoon:
“As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”
No word whether or not “Looking Hot” will receive a revamped music video as the band’s follow-up single to “Settle Down.” Both songs appear on “Push and Shove,” No Doubt’s first album in a decade, which debuted at No. 3 on the Billboard 200 chart upon its September release.