Vp global experiential marketing and partnerships, American Express
Last Year’s Rank: NEW
In 2016, Curtis significantly expanded AmEx’s musical involvement with initiatives that included presale tickets to three of the year’s top-grossing tours (Beyoncé, Kanye West, Justin Bieber); an Uber partnership that offered riders the chance to win seats to a sold-out Beyoncé show; and a multifaceted fourth-quarter partnership with Kendrick Lamar that had the rapper appear in commercials for the company’s Shop Small campaign. “We went out of the year with a bang,” says Curtis, who lives in Brooklyn and is the mother of a 3-year-old daughter.
Recent Book That Inspired Her: Carrie Fisher’s Wishful Drinking. “The best medicine is to laugh at the bad stuff.”