Vp global partnerships and experiential marketing, American Express
WALTER FRYE, 37
Vp global entertainment partnerships, American Express
Last Year’s Rank: 59
THE BIG EVENT: Curtis and Frye once again masterminded the hottest ticket at Miami’s Art Basel exhibition in December 2017: the immersive Platinum House, on the beachfront of the Miami Beach Edition Hotel, where Drake and DJ Virgil Abloh performed for an intimate crowd of 400. The showing one-upped the previous year’s much-discussed Kendrick Lamar set alongside live muralist Shantell Martin.
MEMBERSHIP HAS ITS SOCIAL AMBASSADORS: Innovation and personalization remain paramount to the duo’s strategy. For example, Frye led the creation of the #AmexAmbassador program, “a new class of social influencers,” as he calls them.
TV SERIES THAT MOST RECENTLY INSPIRED HER: Curtis: “13 Reasons Why. I have a daughter, and it reminded me to always, always listen.”