SCOTT GREENSTEIN, 57
President/chief content officer, SiriusXM
Last Year’s Rank: 45
With competition intensifying on the streaming front, Greenstein, a 13-year company veteran, has positioned SiriusXM as a place where artists come first. On the business side, the satcaster grew to 31.3 million paid subscribers in 2016 (adding 1.7 million), and its share price hit a 10-year high in January. Although speculation persists that SiriusXM is stalking Pandora, Greenstein says, “I worry more about the creative side.” He has put increasing focus on live programming and artist-branded channels (Garth Brooks, Kenny Chesney), and SiriusXM’s early support helped launch acts as diverse as Grammy nominees The Chainsmokers, Maren Morris and Sturgill Simpson.