Niko Nordström is the new president of Warner Music Australasia.
Nordström, who is currently as vice president of Warner Music Nordics and managing director of Warner Music Finland, a role he has served in since 2007, is credited with doubling the Finnish company’s market share in the 10 years since taking the reins.
With Nordström taking the top job for Warner Music Group’s activities in Australia and New Zealand, the music major commended the company’s outgoing leader, Tony Harlow, who was recently appointed president of WEA Corp., WMG’s global artist and label services arm, based in New York.
In a statement, Harlow described his successor as “uniquely qualified” and as “a tireless champion for artists and a proven leader. He joins a team that is the best in the business, and I know they are going to do great things together.”
Harlow, a Brit who previously steered the Australian company of EMI and led Richard Branson’s London-based independent music company V2, has overseen Warner Music’s Australasian operations as managing director since 2010, when he replaced the affiliate’s president and CEO Ed St John.
Nordström will be based Warner Music Australia’s Sydney office and will assume his duties “following the completion of normal immigration procedures,” according to a statement issued by Warner Music after the close of business Tuesday (Feb. 28).
In his new role, Nordström reports to Stu Bergen, CEO, International and Global Commercial Services for Warner Music Group (WMG). “One of WMG’s true stars, he’ll be bringing his exceptional management skills, artist development chops, and streaming knowledge to this important post,” Bergen says of Nordström. “I’m excited to see what Niko, our outstanding local team, and our extraordinary artists achieve together.”