On the heels of a massive controversy surrounding Nike’s new 30th anniversary ad campaign featuring Colin Kaepernick, the sports brand has released a full-length commercial featuring some of today’s biggest athletes.
The clip, narrated by Kaepernick displays LeBron James and Serena Williams among others, encouraging success in everyone no matter what his or her background. At the end, the 49ers quarterback makes the statement, “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”
“Believe in something. Even if it means sacrificing everything,” Kaepernick wrote alongside his post, mirroring the slogan written on the black-and-white poster unveiled on Monday. See the full commercial below.
Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i
— Colin Kaepernick (@Kaepernick7) September 5, 2018