Minaj won three awards: Rookie of the Year, People’s Champ and the Made You Look award, the latter in recognition of her fashion sense. Jay-Z, who was not in attendance, earned three awards as well for Perfect Combo for his Alicia Keys-assisted “Empire State of Mind” collaborative effort, CD of the Year for “The Blueprint 3” and Best Live Performer.
Other winners included Rick Ross, who picked up two awards for Track of the Year and Club Banger of the Year for the Lex Luger-produced “B.M.F. (Blowin’ Money Fast),” and his manager, Diddy, who won the Hustler award. Swizz Beatz got Producer of the Year, DJ Khaled was awarded with Best DJ and Salt-N-Pepa were honored the I Am Hip-Hop award.
There were plenty of performance highlights as well, including Rick Ross’ opening set with Diddy, Khaled and surprise guest MC Hammer, who appeared onstage with dancers dressed in military gear for his hit “2 Legit 2 Quit.”
B.o.B with next single, “Don’t Let Me Fall,” Big Boi featuring Yelawolf, Soulja Boy, J. Cole, Cali Swag District with Digital Underground, Gucci Mane and Waka Flocka Flame were among the other performers.
And following suit from last year’s series of ciphers, this year’s show featured seven ciphers, including father/son pairings between Ice Cube and his two sons and Reverend Run with boys Diggy and Jojo Simmons, and the Rosewood cipher with Kanye West and his G.O.O.D. Music family — Common, Pusha T, Big Sean and CyHi Da Prynce.
The 2010 BET Hip-Hop Awards, hosted by comedian/actor Mike Epps, is scheduled to air October 12 at 8 p.m. on BET.