Universal Music Germany in Berlin is tweaking the management structures for its national artist activities.
Tom Bohne, previously managing director of the Universal Domestic Division (UDD), has been appointed to senior VP, with responsibilities for national repertoire resources and artist services.
As part of the restructuring activities, UDD will be realigned both structurally and in terms of personnel.
The newly established UDP label will concentrate on pop and mainstream, and will be managed jointly by label heads Johannes Cordes, senior director marketing pop/mainstream/progressive and Jochen Schuster, senior director A&R and special projects pop/progressive/mainstream.
Daniel Lieberberg, director rock/alternative, is the new label head of UDR, which focuses on rock and urban.
In a statement, Frank Briegmann, president and CEO of Universal Music Germany, says the decision of pool responsibility on the national front line into Bohne’s remit would enhance the company’s ability to address the various genre channels in the national market.
“I am greatly looking forward to these major new challenges,” adds Bohne. “With a strong team working closely together and the new repertoire segments, we will be able to react even more quickly in the future, unlock greater synergistic benefits and thus provide our artists with even better and more individual service.”
Bohne will now also take charge of Koch Universal’s successful folk music and Schlager repertoire in Munich. Franz Selb, managing director of the Koch label, will report to Bohne.
National family entertainment with children repertoire is also part of Bohne’s responsibility, and will continue to be managed by Andreas Maass, director of family entertainment/audio books.
Bohne is also responsible for the merchandising company Deutschrock, and Universal Music Artist Agency in Berlin, both based in Berlin.
There are no changes to Universal’s Berlin-based International (UID), Classics & Jazz (C&J), X-cell Records or the catalog and secondary exploitation (USM) divisions.