CBS Broadcasting has announced plans to launch a new mainstream Top 40 station at 103.3 FM in Boston, replacing the current classic hits format of WODS-FM. The station, which will be known as “103.3 AMP Radio,” is scheduled to debut at noon tomorrow (June 28).
The new station will be competing directly with Clear Channel Media and Entertainment’s mainstream top 40 station WXKS (Kiss 108), which ranked first in the market for total audience in the latest Arbitron ratings. Strategically neither station enters the fray alone: CBS also owns Hot AC WBMX (Mix 104.1) and Clear Channel owns rhythmic top 40 WJMN (Jam’n 94.5).
This is the fourth major market where CBS has launched a new Top 40 station that competes with a heritage mainstream station owned by Clear Channel; the others being New York, Los Angeles and Detroit. The company also recently launched a new mainstream station in San Francisco where Clear Channel operates two rhythmic Top 40 properties.
“When looking at the habits of Boston radio listeners, it is clear the music most favored by the biggest group of people is contemporary hit music,” said Mark Hannon, SVP/Market Manager for CBS Radio Boston.
Radio historians will remember that this is second time the two companies have battled for Top 40 supremacy in the market, the first being in the early 1980’s when CBS owned WHTT competed with WXKS which had a rhythmic lean at the time.
As for the format currently heard on the station, CBS says it will continue to stream the greatest hits of the ’60s, ’70s and ’80s on WODS.com.