Hip-hop star Nelly has teamed with Reebok for a signature collection of footwear, apparel and accessories. The line will be gradually rolled out during the holiday season at athletic specialty retailers and boutiques, with wider distribution to follow early next year.
“I’ve always been into sneakers and throughout my career I’ve always wanted to have a signature pair of sneakers that truly reflect my personal style,” the artist says. “It made the most sense for me to partner with Reebok because they fully understand and respect the culture of sports, music and entertainment.”
The new line will be supported via Nelly’s appearances in advertising and commercials under the umbrella of Reebok’s “I Am What I Am” campaign.
Nelly joins fellow rap heavyweight Jay-Z as the subject of Reebok lines. As previously reported, the company is also teaming with the Jay-Z-led Def Jam Records to offer an eight-week fall internship at the record company.
Nelly is in the midst of a short tour of Australia that plays Sydney tonight (July 19). The dates come in support of his 2004 simultaneously released albums, “Sweat” and “Suit.”