MySpace has introduced new technology into the service that prevents members from reposting videos that have previously been removed for copyright reasons.
Called “Take Down, Stay Down,” the feature creates a digital fingerprint of any video that has been taken down at copyright holders’ request. It then places that fingerprint into a filter that will block any other user from uploading that same video in the future.
Content owners have long complained that members of services like YouTube and MySpace simply repost videos that they have previously demanded be taken down, resulting in an endless cat-and-mouse game that they rarely win.
The digital fingerprinting and filtering technology used for the service is provided by Audible Magic.