Epic is planning a late May/early June North American release for U.K. rock quartet My Vitriol’s debut album, “Finelines.” The set was released to critical acclaim internationally last year by Infectious, and spawned several hit U.K. singles, including “Grounded” and “Cemented Shoes.” My Vitriol just completed its first North American tour with two shows last night (March 25) in New York.
Although the notion of re-promoting a year-old album may seem unusual, My Vitriol singer/guitarist Som Wardner tells Billboard.com the band is not taking the process for granted. “Most bands from Britain don’t get a chance to even release their record over here,” he says. “We have friends in bands who play arenas over in Europe and come over here and nobody knows who they are. They don’t even have a record out. It’s great that we have that opportunity.”
Steeped in the brutally loud, effects-heavy rock of such early ’90s standard-bearers as My Bloody Valentine and Smashing Pumpkins, “Finelines” is far removed from the more mellow sounds of U.K. colleagues such as Starsailor, Coldplay, and Travis, all of whom have made inroads on the U.S. charts. Might that give My Vitriol a leg up in its attempts to break in the States?
“A lot of bands from Britain only listen to bands from Britain, and that’s kind of why they ended up sounding like third-rate Stone Roses and Radiohead,” Wardner observes. “We just listened to whatever was really inspiring, whether it was from the other side of the Atlantic or from Japan. I think we do sound English, but not quintessentially so. We’ve definitely got our elements of classic English heritage.”
Wardner says the band is “playing around” with ideas for new songs and hopes to begin recording its sophomore album sometime this summer. In the meantime, My Vitriol will join Supergrass, the Beta Band, and others on May 5 in Bristol, England, for the annual Essential Festival. The group will also support Garbage April 8 in London as part of MTV’s Five Night Stand series of shows. A summer North American tour with Infectious labelmates Ash and Seafood is also in the planning stages.