Sally Williams has a hand in some of Nashville’s most cherished institutions. She has been GM of the award-winning Ryman Auditorium since 2008, and earlier this year she took on the role of VP in charge of business and partnership development for the Opry Entertainment Group.
5:30 AM Check e-mail while brushing my teeth. Send a note of congratulations to manager Norm Parenteau regarding two upcoming, sold-out Old Crow Medicine Show concerts on Dec. 30-31. Head to the gym in time for a 6 a.m. class.
9:00 AM Phone call with Brenda Colladay, Grand Ole Opry and Ryman curator, to discuss “From the Stage to the Screen,” a new exhibit for next year that will showcase television shows, movies and videos that have been shot at the Ryman.
10:30 AM Meet with marketing manager Brian Wagner and communications manager Lisaann Dupont to review video footage for our upcoming, Nissan-presented Web series “Backstage at the Ryman.”
12:00 PM Quick lunch with my husband, Brad Bissell, at Jack’s BBQ across the alley from the Ryman. Brad is an agent at Creative Artists Agency and, miraculously, their offices are right next to the Ryman. We actually get to see each other every so often despite our unpredictable schedules.
1:00 PM Head over to SIR where rehearsals are going on for the reading of a musical theater project we’re working on. We’ve got actors in from New York and Los Angeles, and rehearsals have been going for the last few days.
2:30 PM Meeting with Steve Buchanan, president of the Opry Entertainment Group, and the rest of our leadership team. Discuss digital strategy and sponsorship opportunities for the Opry Entertainment Group. We also preview new Ryman-branded retail items for the shop in our lobby and online.
4:00 PM Quick call with Debbie Schwartz Linn, executive director of Leadership Music, to catch up regarding the 25th anniversary celebration for Leadership Music, for which I currently serve as president.
5:00 PM Speak to John Huie at CAA about ticket on-sale details for the upcoming Jennifer Nettles headlining show.
6:30 PM Meet briefly with representatives of SunTrust Bank, an official partner of the Ryman that will host a pre-show reception in the Ryman’s 5th Avenue vestibule.
8:00 PM Alabama concert begins. The show is being filmed to air on Great American Country later this month and the band is being joined by a slew of special guests, including Jason Aldean, Luke Bryan, Trisha Yearwood, Jamey Johnson, Eli Young Band and Florida Georgia Line.
11:00 PM Head home.