Kevin Liles may have made his name in the music business as an executive at Island Def Jam and Warner Music Group, but his dance card has diversified since founding KWL Enterprises in 2009. His talent management roster includes Nelly, D’Angelo, Trey Songz, Big Sean and Young Jeezy, as well as athletes and models. Liles also has a PR joint venture with MWW Group, and has his hand in telecommunications (he’s on the board of One Maryland Broadband), consumer products (he’s an investor in Go Inside, a healthy tea launching this summer in Walgreens) and even theater (he’s a producer on “The Trip to Bountiful,” opening on Broadway April 23).
6:00 AM I’m an early riser, so I wake up and do 100 push-ups and 100 sit-ups. I don’t do them straight, I do them in intervals. And then around 6:30 I wake up my daughter and we brush our teeth. I have two kids who are in school in Baltimore, so I call them. Then I had a call with Mike Posner, who is going to Europe to do a session with Justin Bieber. I also have Big Sean traveling in Europe, so I call to make sure everything was OK with his show last night.
10:00 AM I’m producing a Broadway play with Cicely Tyson, Vanessa Williams, Cuba Gooding Jr. and Condola Rashad. We had the first day of reading rehearsals with all the cast, directors and producers.
12:00 PM I had a day-to-day managers’ call. We have 15 clients so I have 15 day-to-day managers.
3:00 PM A call with Go Inside to see what teas we’re doing.
6:00 PM As I’m winding down my day I get into my TV and film with my head of strategic partnerships, Roe Williams. We have Selita Ebanks, who’s doing a show for Style network; a “Real Husbands of Hollywood” taping with Nelly; and Olympic champion Sanya Richards Ross’ show with WE tv.
8:00 PM My wealth manager is in town so we go have cigars at Havana Room and drinks. Then it’s off to the studio.
9:00 PM Tonight it’s D’Angelo. We’re trying to finish the album. Right now we have 13 songs done, trying to think about the sequence of the album, mastering and mixing within the next two weeks, and release the thing. Ain’t no question it’s coming.