As co-CEO of Cornerstone, Jon Cohen sits at the helm of a multipronged media empire that includes the eponymous full-service creative agency, the Fader magazine and Fader Label. Cohen shares the executive chair with Cornerstone founder Rob Stone and counts among his clients Converse, Mountain Dew and vitaminwater.
6:00 AM I’m a big runner. Running is absolutely what keeps me sane. It’s the perfect way to start the day and clear my head.
7:30 AM I do a lot of my reading through RSS feeds — RIP Google Reader. I check up on other music publications to get a feel for what’s out there and what we’re missing at the Fader.
10:30 AM Weekly staff meeting with our entire executive team where Rob and I will go through open issues on all current projects.
11:30 AM A call with Tom Windish at the Windish Agency to discuss various summer and fall programs that we need to book talent for.
12:00 PM Meet with our head of account management, Patrick Schmidt, to go over an upcoming Converse “3 Artists, 1 Song” collaboration we’re working on.
1:00 PM Lunch with Tony Mesones and Ivan Pavlovich from Rockstar Games at Parm in downtown Manhattan. We discussed the upcoming “Grand Theft Auto” game and how Cornerstone can help from a marketing standpoint.
2:00 PM A call with Converse chief marketing officer Geoff Cottrill to update him on “3 Artists, 1 Song” and our music program with them called Rubber Tracks, which we’re expanding with pop-ups around the world.
4:30 PM A call with Fader Label artist Matt & Kim’s manager, Kevin Patrick, to make sure we have good coverage at all the festivals they’re doing this summer.
5:00 PM Meeting with Andy Cohen, president of Fader, to discuss Fader Fort at CMJ this year and South by Southwest next year, as well as some new Fader hires we’re working on.
6:00 PM Drinks at the Greenwich Hotel with the artist Jamie Hewlitt, who is half of Gorillaz, and his manager Niamh Byrne. Jamie was in town for the launch of “Monkey,” the musical he did with [Gorillaz’] Damon Albarn.
7:30 PM We head to Lincoln Center for the “Monkey” premiere.