Christina Tancredi has worked for Music Choice for 24 years, and was among the initial group of people who developed the idea for a digital music service that’s broadcast by cable TV providers. Today, Music Choice’s free on-demand music service is available to 55 million U.S. homes. It’s also now available on the Web and mobile devices as a free app.?
6:30 AM Every day starts with an “Insanity” DVD workout. I like a workout that you end up as a sweaty mess at the end.?
8:30 AM I live in Pennsylvania, so I take the train to New York City, where our offices are around the corner from Penn Station. It takes two hours and 15 minutes door to door. I use my train time as a catch-up with our CEO, Dave Del Beccaro, who also takes the train in on Tuesdays. I have an agenda of things I want to review that week. It’s a great way to get ourselves caught up.
10:30 AM I like to start my day at the office with a senior staff meeting with our heads of the advertising, affiliate, programming, product development, creative and marketing departments.?
11:30 AM Bonnie McKee swings by to tape an episode of our daily show, “You & A.” The show [aired Nov. 22] as a lead-in for the American Music Awards [AMAs].
12:00 PM ?I have a call with Rino Scanzoni, chief investment officer for GroupM. Rino’s company represents $1 out of every $3 spent in the U.S. on TV ads. He’s been a tremendous advocate for us. We talk about how we can get our views integrated into Nielsen’s measurements so we can better market our service to advertisers.?
12:30 PM Lunch with our CEO and Alan Dannenbaum, executive VP of network distribution at Comcast. Alan is one of our board members. We talked about dynamic ad insertion—the ability to attach an ad to the right video at the right time. It’s where the industry is headed.?
2:00 PM Meeting to discuss MC100, our end-of-year countdown list of the top videos.?
3:30 PM Call with Mike Mahan, president of dick clark productions, to discuss strategic partnerships for their 2014 events. We’re kicking off our partnership with them this year with the AMAs.
4:15 PM ?I swing by the edit suites to see the latest versions of our off-channel branding campaign called “Take Back Your Music.” The two new spots feature 2 Chainz and Florida Georgia Line, and are due out in December.?
5:00 PM Quick phone call with Mike McGinley, COO of CitizenNet, and our internal digital team to discuss ways to optimize our social media advertising.
6:00 PM ?Drinks with Steve Hasker, president of global product leadership at Nielsen. We’ve been working with them over the last few years to integrate our on-demand views into the system. One of the challenges is that no one has been able to figure out how to take an on-demand view and roll it into a ratings point.