Since its founding in 2009, PledgeMusic has grown its roster of artists who use the London company’s platform to raise money-from Slash and Ben Folds Five to Minus the Bear and Ginger Wildheart. It’s like Kickstarter, but designed just for musicians. About 86% of campaigns launched through PledgeMusic reach their goals. Its CEO is a coffee-chugging, hockey–loving, globe-trotting musician who obsesses over his vinyl collection.
7 AM I do 50 sit-ups and 20 pushups. This is a new thing. Then, first coffee. It’s always pour-over. Check Instagram, Twitter, Facebook and my RSS feeds.
9 AM Do a U.K. A&R call with the London and European Union teams to discuss upcoming releases and launches. Second coffee, which is a full pot at the office. I am tempted by a third, but can’t peak too early.
10 AM Meeting with Emma Peterson, founder/CEO of Tikly, one of our ticketing partners.
11 AM Call with Wes Kidd at Red Light Management about upcoming campaigns. We also trash talk the Chicago Blackhawks.
11:30 AM Call with Seymour Stein to talk about an amazing Detroit-based project that we want to get off the ground. Legend!
12 PM Weekly meeting to go over social network and newsletter priorities for the week with the team. We go over projects that need some love from the socials.
1 PM Conference call with Jayce Varden and Malcolm Dunbar, our U.S. and U.K. presidents, about South by Southwest and MIDEM. Coffee No. 3.
1:30 PM Prep keynote for Halifax Pop Explosion. We are focusing a lot on Canada and are seeing amazing things happening there. Plus, they show hockey on the news. Heaven!
2 PM Call with New York, Boston, Los Angeles and Toronto teams to discuss upcoming releases and launches. The first five minutes are pretty much hockey trash talk. I’m a Rangers fan even when it hurts, and even though I am English. Coffee No. 4.
3 PM Meeting with Mollie Moore from LipSync Music to figure out what’s new in the world of mega, unsigned bands for us to reach out to.
4 PM Meeting with Jordan Kleeman from our team and Chris Trovero with INgrooves to go over our upcoming PM Vinyl Vault. Stay tuned! Offered coffee No. 5, but refuse. Trying to be strong.
5 PM Impromptu meeting with Justin Kalifowitz, president of Downtown Music Publishing and co-founder of Songtrust. We talk about streaming, publishing and coffee. I soak up all I can. He’s a genius!
6 PM Get home fast to bathe Izzy, my 22-month-old daughter.
7:30 PM Speak to a class at the Clive Davis School on the music industry with Chris Mooney from TuneCore.
10:55 PM Overnight to Amsterdam for the Amsterdam Dance Event’s “Do It Yourself! Ustream, Drip.FM & PledgeMusic” panel.