The Association for Electronic Music (AFEM) has partnered with the Music Business Association (Music Biz) for the launch of the Electronic Music Workgroup, a hub where electronic music professionals can mull over ways to enhance their business.
The Workgroup, organized under Music Biz’s Information Technology Sector, is pitched as a place where reps can discuss streamline commerce for DJs, producers, and rights-holders for DJ mixes, remixes, mashups, and original tracks for both live and online content.
The Workgroup will be co-chaired by Mark Lawrence and Bob Barbiere, president and COO of Dubset. Its first task will be to “facilitate discussion and deliverables regarding the challenges in data integrity for accurate, transparent, and efficient royalty payments to electronic music producers, DJs, and artists,” the organizations note a joint statement.
Licensing complexities presented by DJ mixes is another issue likely to be tackled. “The dialogue and plans for the Workgroup have been ongoing for some time,” Robby Towns, director of digital strategy and community at Music Biz tells Billboard. “There are a number of companies in the marketplace that are working to identify and pay the rights holders for usage in DJ mixes. This means new revenue for them and the creators.”
The partnership with AFEM, Towns notes, was “a natural fit to keep moving things forward towards scalable change in this area. Music Biz is a home for all areas of commerce in the music industry. Given the importance of this genre to the market, we are very excited at the opportunity to work with AFEM and many other key stakeholders in electronic music.”
AFEM was launched at the Midem trade fair in January 2013 as a not-for-profit trade body representing the common interests of global companies and individuals working in electronic music. In the same year, the National Association of Recording Merchandisers (NARM) reinvented itself as Music Business Association.
Lawrence, formerly with U.K. collection society PRS For Music, came on board as AFEM’s inaugural chief executive in 2014.