NEW YORK (AP) – MTV is hoping to set a world record with a marathon dance party.
The network will livestream a dance party aiming to surpass the 55-hour record set in Ireland in 2006. The dance party will be a featured part of MTV’s second O Music Awards, a newfangled award show that celebrates digital music.
The party will begin Oct. 29 and run into the Oct. 31 OMAs. The first OMAs in April featured rapper Chiddy of Chiddy Bang breaking the Guinness World record for longest freestyle rap.
Don’t miss Billboard’s FutureSound Conference, taking place November 17-18 at Terra in San Francisco. FutureSound will feature keynotes from the top minds in investment, technology and music today; presentations that will offer specific solutions structured around answering the most pressing questions; and workshops.
The second OMAs will take place in Los Angeles, with the dance party being held in a separate L.A. location.
The livestream will also promote awareness for LGBT youth issues, and urge viewers to donate to several organizations.