MTV Networks has made several changes to its New York-based management, including promoting Van Toffler to president of MTV Networks Group.
Toffler, who was president of MTV, MTV2 and MTV Films, fills the position previously held by Judy McGrath, who was promoted to MTVN chairman/CEO earlier this year. In his new post, Toffler will oversee MTV, VH1, MTV2, CMT and Logo. He will continue to report to McGrath.
In addition, Brian Graden has been promoted to president of entertainment for MTV Networks Music Group, which comprises MTV, MTV2, VH1 and CMT; he also takes the title of president of entertainment for Logo. Graden was MTV/VH1 president of entertainment. In his new role, he reports to Toffler.
Under the new structure, VH1 president Christina Norman and CMT executive VP/GM Brian Philips will also report to Toffler.
Other management changes include the appointments of Larry Divney as COO of ad sales and Denmark West as executive VP of strategy and business development. Divney returns to MTVN after serving as Comedy Central president, a position he left in June. West was a manager at Microsoft and acting chief of staff for the company’s Windows client division. Divney and West report to McGrath.
Meanwhile, Logo founder Matt Farber has been named a consultant for MTVN.
In a statement, McGrath says, “Van Toffler is one of the few executives who lives successfully and comfortably in the music, television, film and business worlds. Under Van’s leadership, MTV achieved record ratings and revenue, MTV2 is enjoying tremendous growth as an emerging brand and MTV Films has a great slate ahead. With the additional oversight of VH1, CMT and Logo, Van will surely have the dream portfolio, and a great brand platform for new things.”