MTV’s regularly scheduled programming will go dark for 17 minutes on March 14, at 10am EST, in tandem with the National School Walkout. The gesture is a tribute to the 17 lives lost in the Parkland shooting. During this time, MTV will spotlight 17 young people who are leading the fight against gun violence across the country.
The global youth brand will also honor the initiative across its social media platforms, with students at different school walkouts taking over MTV’s Facebook stories, Instagram stories, Snapchat and their Look Different (@LookDifferent) Twitter account.
MTV will continue to highlight youth-led efforts with on-air and digital initiatives leading up to the March For Our Lives in Washington D.C. on March 24. MTV, MTV2, MTVU and MTV Live will change their logos to orange during the 10-day gap between the national walkout and the march.
For more information on how MTV is bringing attention to gun violence, visit enough.mtv.com.