2020 has been a dynamic and challenging year — and one that has disproportionately impacted multicultural audiences. Without the right insights and visibility into a post-COVID-19 marketplace, businesses are at the risk of making costly decisions going into 2021. The release of U.S. Music 360: Spotlight on Hispanics offers strategic guidance for the year to come that takes into account the shift in the marketplace dynamics.
Download the PDF for highlights on key topics including:
- Top discovery sources
- The role of social media and short videoclip sites (e.g., TikTok) in music engagement
- Consumer perception of virtual and live events
U.S. Music 360: Spotlight on Hispanics is a detailed look at Hispanic music listeners, and provides an in-depth understanding of their music preferences, attitudes and behaviors — with data that shows how these trends differ across groups who identify as American, Hispanic, or both.
If you are interested in learning about the in-depth insights offered in the full report, please contact data.research@mrcentertainment.com