Mott’s will act as official tour sponsor for preschool band the Wiggles’ 2005 tour dates.
In April, the applesauce producer is offering an exclusive CD, “The Wiggles at Snack Time,” by mail with the purchase of two Mott’s products. The promotion will run in conjunction with the Wiggles’ West Coast tour stops, which begin April 6 at the Thomas & Mack Center in Las Vegas.
The Australian quartet will resume touring this August, when the Mott’s partnership will continue with a sweepstakes contest offering a grand prize family four-pack of tickets to a Wiggles show.
The Wiggles tour will start again in November, dates for which Mott’s tie-ins are not yet known.
Mott’s will also offer product samples at each tour stop, and will handle radio promotions in key markets.
The Wiggles will stop in 48 cities throughout 2005. Their CDs are released through HIT Entertainment, which is also the tour’s presenter with Mott’s.