Shanti Das has been appointed executive VP of marketing & artist development for Motown Records and senior VP of urban marketing for Universal Records. She reports to Sylvia Rhone, president of Motown Records and executive VP of Universal Records, and is based in New York.
“Shanti brings with her a unique repertoire of executive skills buoyed by her tremendous insight into the changing complexities of the marketing arena,” said Rhone in a statement.
Previously, Ms. Das was senior VP of marketing for Sony Urban Music and in 2001 was VP of urban marketing for Columbia Records where she helped develop projects for Jermaine Dupri’s So So Def label, including Bow Wow, Jagged Edge and Jermaine Dupri, among others. Her previous stints also included marketing positions as Arista, LaFace Records and Capitol Records.