Mötley Crüe has partnered with Deeprockdrive.com, an online concert venue, to show their upcoming performance at the Mandalay Bay Resort in Las Vegas.
The hard rock band is currently on the Crüe Fest, a nationwide tour with Buckcherry, Papa Roach, Sixx: A.M. and Trapt. Buckcherry is expected to be seen during the show on DeepRockDrive. Fans at home will be able to chat with one another and type messages to the bands during their performance and the bands may respond.
Bands such as Disturbed, O.A.R and Lloyd have previously had their shows broadcast by the site. The August 1 show will be promoted by word of mouth marketing to sites such as therockvine.com, street teams and email blasts to Mötley Crüe, Buckcherry, Papa Roach, Sixx:A.M. and Trapt fans. 10th Street Entertainment, the marketing and management firm with offices in New York and L.A., and Total Assault, a marketing firm based in L.A., are promoting the event.
