For its fall “Favorites” campaign, clothing retailer the Gap has tapped Alanis Morissette, Joss Stone, Destiny’s Child’s Michelle Williams, Keith Urban and other artists to appear in television and print ads and contribute to a limited edition CD compilation.
In the TV ads, each artist performs a cover of a favorite song while wearing their favorite cut of Gap jeans. Morissette, Phair and Stone, all veterans of Gap advertising, interpret Seal’s “Crazy,” Irving Berlin’s “Check to Cheek” and the Beach Boys’ “God Only Knows,” respectively.
Urban, meanwhile, runs through Billy Thorpe’s “Most People I Know Think I’m Crazy,” while Williams takes on the Al Green classic “Let’s Stay Together.” Other participating artists are John Legend (the Isley Brothers’ “Hello It’s Me”), Jason Mraz (Bob Marley’s “One Love”) and Incubus’ Brandon Boyd (Elvis Costello’s “Alison”).
Each of the songs, along with a director’s cut of the commercial and behind-the-scenes footage, appears on an eight-track CD that will be distributed at Gap stores and Gap.com. From Sept. 1 through Sept. 17, the disc will be a free gift to customers making purchases of $60 or more, while supplies last.
Throughout August, Gap will hand out a free iTunes Music Store download to anyone who tries on a pair of the company’s latest jeans styles as part of its “Find Your Favorite Fit” campaign.