Jessica Simpson has signed a licensing deal to create a line of products ranging from apparel and cosmetics to home furnishings.
The singer/actress entered into a master licensing deal with Andrew Kirpalani, who has developed other celebrity brands, to do business as JS Brand Management. The new company will develop, market and distribute products under the brand names Jessica Simpson and Sweet Kisses.
The deal was negotiated for Simpson by her manager Joe Simpson, business manager David Levin and attorney Greg Battersby.
Joe Simpson tells Billboard that the first product line will be apparel; it will bow at the Magic show in February in Las Vegas.
The target demo for all the products is the mainstream market. “Jessica represents middle America,” Joe Simpson says. “That is where we will market our line.”
Most products will be distributed through multiple mass-market retailers, although no specific chains have been announced. Some products will also be handled by select retailers.
The master license excludes Jessica Simpson’s Dessert line of bath and beauty products, launched earlier this year.