In another blow to the digital radio sector in the U.K., Bauer Media has announced the impending closure of Mojo Radio after five years. The station, a spin-off of the monthly classic rock consumer title, has been available on digital TV services Freeview and Sky and via the Internet.
The news comes less than a month after U.K. TV broadcaster Channel 4 announced it had abandoned plans to launch digital DAB services due to a slump in ad revenues (Billboard.biz, Oct. 10).
From Nov. 30, Mojo Radio will cease to air, with Bauer citing rising broadcasting costs and limited opportunity for audience and revenue growth on the digital platforms.
“We remain committed to digital radio where we can be satisfied that we have the right brands on the right platforms at the right time,” said Mark Story, managing director of national brands at Bauer Radio, in a statement.
Mojo Radio has an audience reach of 259,000 people according to Rajar, the official audience research body.
