Not everyone looks great in a mustache, but Miranda Lambert does and proved it as she unveiled her ad for the National Milk Mustache “got milk?” Campaign today at the Country Music Association’s Nashville headquarters.
“It’s universal. I like to do things that appeal to everybody and anybody can relate to,” Lambert tells Billboard. “I was part of the cotton campaign and this one too felt all-American. So many different celebrities from different genres have done it, and I really felt like it was a good fit. I’m a country girl. I grew up on a farm and I grew up drinking milk and I still do. It felt perfect.”
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The ad shows Lambert with a tall glass of milk, a bowl of cereal and her guitar. The ad copy reads: “Fine tune your morning. Got milk? Nourish every day.”
The “got milk?” campaign is now in its 17th year and has featured such celebrities as Harrison Ford, Salma Hayek, Sofia Vergara, Amy Grant, Brett Favre and Taylor Swift.
“Miranda is such a warm and friendly person,” says Katie DeGenova, marketing manager for the “got milk?” campaign. “She’s so down to earth and has always loved milk. She’s very genuine with her message that milk has always been a part of her breakfast and her mornings. It was a no-brainer for us.”
DeGenova says Lambert’s ad debuted in PEOPLE Country this week and will be getting widespread play. “She’ll be all over the national publications that we run in, a lot of the women’s magazines and online as well and social media,” DeGenova says. “We are all about Miranda for a while now.”
Lambert is happy to be the newest face to sport the milk mustache. “I don’t ever get involved in a campaign or brand I don’t feel passionate about,” Lambert says. “I’m real down home. I’m an all-American girl and milk is something everybody can relate to.”