Miley Cyrus’ “We Can’t Stop” music video is subversive, mesmerizing, unhinged — and now, record-setting. The pop star’s much-ballyhooed comeback clip has become the fastest video to reach 100 million views across VEVO platforms.
According to a press release, Cyrus’ “We Can’t Stop” video reached “Certified” status in 37 days since its June 19 premiere. The previous record-holder was Eminem’s “Love The Way You Lie” featuring Rihanna, which scooped up 100 million views in 39 days.
Directed by Diane Martel, the “We Can’t Stop” video earned 10. 7 million VEVO views within its first 24 hours. That figure also stood as a record for about a month — until last week, when One Direction’s “Best Song Ever” video garnered 10.9 million VEVO watches in its first 24 hours.
Fueled by the song’s fifth week atop the Streaming Songs chart, “We Can’t Stop” reached at new Hot 100 peak last week by moving 3-2 on the tally. Cyrus previously scored a No. 2 hit on the Hot 100 with “Party in the U.S.A.”
Cyrus’ fourth studio album, her first for RCA Records, is still-untitled and due out this fall.