The brand created a collection of 22 standout rainbow sneakers in the iconic Chuck Taylors All-Star model, with the design theme and motto being “YES TO ALL,” signifying their support for the LGBTQ+ youth. According to the Converse website, “Whatever your gender, orientation, identity, Converse believes everyone is free to be whoever they are.” The shoe brand has taken a pledge to donate all net proceeds from the 2017 Converse Pride Collection to the It Gets Better Project and The Happy Hippie Foundation – a nonprofit organization that was founded by Cyrus to rally young people to fight against the injustice facing homeless LGBTQ+ youth populations.
Before Cyrus hit the stage at the Capital Pride DC Festival yesterday (June 11), the singer took to Instagram to announce her new partnership with the brand. She posted three pics of her rocking the rainbow high tops followed by the caption, “Yassss! I’m Teaming up with @converse! I love the #Pride collection supporting the LGBTQ community! Thank u for joining the @happyhippiefdn family and helping us continue our fight for equality & justice! #YesToAll! ”
The limited edition Pride sneaks (prices range from $35-$110) are available on Converse.com.