Mexican pop star Paulina Rubio has signed on as the first of three musician coaches for “La Voz Kids,” the singing competition for kids 7-14 that will air this Spring on the Telemundo Network. “La Voz Kids” will be the first Spanish-language version of “The Voice” franchise to air in the U.S.
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Already, “La Voz Mexico,” “La Voz Argentina” and “La Voz Colombia” have been successful in Latin America. Rubio cut her teeth as a coach in last Fall’s season of “La Voz Mexico,” where she shared coaching duties with Miguel Bosé and the late Jenni Rivera.
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“La Voz Kids” will feature two other musician-celebrity coaches to be announced in coming weeks. As with “The Voice,” contestants will compete in “blind auditions” followed by battle rounds and live shows. The winner will receive a recording contract with Universal Music (UMLE) and a scholarship.
“Having [Paulina Rubio] as a coach in this first-of-a-kind show is a true honor for us,” said Daniel Cubillo, VP of content development, non-scripted, at Telemundo Media. “As a talented child singer herself, she is in a unique position to share with the kids her experience in their journey to make their dreams come true.”
Rubio, one of the most successful female names in Latin pop music, kicked-off her recording career as a member of teen group Timibriche in the early 1980s before launching her solo career in the 1990s with EMI. Rubio later signed with Universal (now UMLE), still her label today, for 2000’s “Paulina,” which would become her hugely successful comeback after a four-year hiatus from recording. Rubio’s latest album was 2011’s “Brava,” released on UMLE. Most recently, reality television maven, Bunim/Murray Productions, tapped her for a show based on her life as a superstar.