Director, Strategic Marketing, Island Def Jam
Matt Ferrigno, 27, has used savvy promotional tactics and a good ear to rise from manager of strategic marketing to director of strategic marketing after five years at Island Def Jam. Ferrigno recently has focused on bringing California rapper Big Sean to a wider audience through a college tour presented by Boost Mobile, an online sponsorship with Ray-Ban and a TV spot for Adidas that featured the rapper’s song “I Do It.” “He’s been on our roster for a while, probably two-and-a-half to three years, and I just loved his music and built a personal relationship with him,” Ferrigno says of Big Sean, whose debut album, “Finally Famous,” debuted at No. 3 on the Billboard 200 in July. In addition, Ferrigno also has linked Jennifer Lopez with the likes of Gucci, BMW, Swarovski, BlackBerry and Equinox, and is building branding deals for rising artists like Big K.R.I.T. and CyHi Da Prynce.
Quote: “Thanks to Billboard.biz for making me part of this year’s ’30 Under 30′ list. It’s a real honor and I thank everyone for the support.”
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