Mark Ronson is taking his Insta game to the next level.
The Grammy-winning producer teamed up with Sony Music and the social media platform to unveil the first-ever interactive Instagram music video for “Pieces of Us,” featuring King Princess, off his new album, Late Night Feelings.
The phone-filmed clip, designed specifically for Instagram Stories, will appear in consecutive 24-hour cycles, each offering the viewer a different kind of interaction. Fans can engage by incorporating polls, lyric stickers and new Augmented Reality filters into their own Stories.
Check out the first 60 second clip of “Pieces of Us” above, and watch Ronson’s Insta Story here.