Superstar Marc Anthony swept the 2014 Billboard Music Awards Latin categories, a high point of a year of accolades for his salsa comeback album “3.0,” and the single “Vivir Mi Vida.” The track spent 17 weeks at No. 1 on Billboard’s Hot Latin Songs chart — a record for 2014.
Anthony received the BBMAs’ Top Latin Artist award, beating out Romeo Santos, Mexican Regional singer/songwriter Gerardo Ortiz, Prince Royce, and the late Jenni Rivera. “3.0” and “Vivir Mi Vida” won best Latin Album and Best Latin Song, respectively. Anthony did not appear on the BBMAs televised broadcast.
The bilingual artist’s first studio salsa album in a decade has rekindled interest in salsa as a genre.
“It [proved] people want good music,” Anthony said during a Q&A at the Billboard Latin Music Conference in April. “It’s a blessing; it’s like given me new life. It’s introduced my music to a lot of people.”
At the 2014 Billboard Latin Music Awards in April, Anthony was the big winner, taking home 10 awards during the Miami awards show, including Artist of the year and Hot Latin Song, Digital Song and Latin Airplay Song of the year for “Vivir Mi Vida.” He won Top Latin Album of the year for 3.0 (Sony Music Latin).
“Vivir Mi Vida,” an adoption of French/Arabic hit “C’est La Vie,” grew on Anthony and his children, Ryan and Christian, during a team brainstorming session in the star’s Long Island home. “I didn’t think much, a simple song,” said Anthony. “But Ryan went crazy when he heard the song, and went to get his brother, and he couldn’t stop [playing it]. When I saw how they loved the song, that’s when the idea was started.”
Anthony will begin a U.S. tour starting with a date in Glendale, AZ on Aug. 30, and continuing through the end of the year. The first leg of an international tour that began after the July 2013 release of the album made over 60 stops and sold a million tickets, according to Cardenas Marketing Network.
Anthony told Billboard’s Leila Cobo that when he first started his career, he “hated being on stage.” His manager had a prediction: “The day you feel comfortable on stage, nobody can stop you.”
“Once I started singing salsa, the fear went away,” said Anthony.