When President Obama began loosening sanctions of the American embargo against Cuba, artists were among the first types of people to gain access to the Caribbean island. What they found was a land frozen in time. Old muscle cars roamed the streets. People lived life at a slower pace, unquickened by the flashy reality of Wi-Fi-enabled existence.
It also meant the people of Cuba could be exposed to things we here in the United States take for granted — say, for instance, electronic music concerts.
Major Lazer almost immediately organized a concert for Cuba for March 2016 that proved to be a huge success, but not one without its challenges. The whole monumental experience was filmed and edited into a colorful behind-the-scenes documentary titled Give Me Future.
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Watch as Diplo, Jillionaire, Walshy Fire and the whole Major Lazer team scrambles to provide music hungry people with the entertainment they so crave. Meanwhile, a Cuban music pirate becomes an unlikely hero in the mission to disperse international music. It’s from his dialogue that the title of the movie is ripped. For him, the sound of electronic music is the future from which he’s deprived.
The film has already received praise from critics at film festivals around the world. You can watch the trailer for Ge Me Future below and catch the full documentary streaming via Apple Music on Friday, Nov. 17.