Madonna’s half-time show had an audience that of nearly 3 million more viewers than the game itself.
The singer’s halftime performance was seen by 114.0 million viewers, nearly 4 million more than last year’s performance featuring the Black Eyed Peas. It is the most-watched Super Bowl halftime show featuring entertainment. Bruce Springsteen, for example attracted 95.7 million viewers.
Super Bowl XLVI was the most-watched television program in U.S. history and the highest-rated Super Bowl in 26 years, according to fast national data from Nielsen. Importantly for NBC, 37 percent of the Super Bowl viewers hung
on to watch the second season premiere of “The Voice.”
The game, in which the New York Giants defeated the New England Patriots, 21-17, was seen by a record 111.3 million viewers, beating last year’s Super Bowl XLV on Fox by 300,000 viewers. Viewership peaked between 9:30 and 9:58 ET, when 117.7 million viewers tuned in.
“The Voice” attracted approximately 34 million viewers, based on the Nielsen overnight rating of a 19.4/33. That topped last year’s airing of “Glee” on Fox, which pulled in 26.8 million viewers, but trailed CBS’ “Undercover Boss,” which averaged 38.7 million viewers when it debuted after the Super Bowl in 2010.