Madonna is launching a skincare product in the U.S. on Tuesday (Sept. 26) called MDNA SKIN. Ahead of the launch, Madonna chose pop culture personality The Fat Jewish to star with her in a tongue-in-cheek ad, released on Friday (Sept. 22).
In the video, Fat Jew (whose real name is Josh Ostrovsky) and Madonna are seated side-by-side at a spa. “You know what I think, Josh?” Madonna says. “Pampering is the key to youth. I spray my face with Rose Mist spray, and I feel like I’m walking through a garden”
“People ask my all the time,” Fat Jew responds while wearing a mask, “why do you look so glowing? Like you’re pregnant. And I say it’s because I mist myself with Rosé all day long.”
Rosé is a wine drink, Rose Mist is the spray that Madonna is promoting. Madonna tells Fat Jew that he’s been spraying the wrong thing, then asks if she can try the Rosé and asks, “Will it send me down a spiral of shame?”
“You’re gonna make some really questionable decisions,” Fat Jew says.
“I’ve been doing that for 33 years,” Madonna points out.
Watch the ad in full below.