Power Amp Music has signed a deal with U.K. ska-pop band Madness to support the release of their ninth album, “The Liberty Of Norton Folgate,” due for release via their own Lucky 7 label in 2009.
Power Amp Music was formed this year as a specialist in facilitating music industry funding for established artists. The company participates in all revenue streams generated including record sales, music publishing, touring income, merchandising, branding, and sponsorship among others.
Madness, which scored a huge run of hits in the Eighties, is marking its 30th anniversary next year. The band is the first major signing by Power Amp Music’s head of music, Malcolm Dunbar, and the company’s founder and chief executive, Tom Bywater.
“The music industry landscape has shifted dramatically in recent times and artists have been empowered by this shift,” said Bywater in a statement.
“We recognise that established artists are now demanding more innovative and efficient financing solutions and we have built a robust, flexible and cost-effective platform to provide such solutions. When Power Amp Music invests in an artist, the artist retains control of their rights and enjoys total transparency on their finances.”
Meanwhile, marketing specialists Union Square Music have signed a long-term deal with the legendary Madness to represent their recording catalog. USM and Madness will re-issue the entire catalog, physically and digitally, with initial marketing activity focused on the 30th anniversary of the single and album “One Step Beyond.”
The deal will also see USM exploit the recordings via synchronization and sub-licensing.