Luaka Bop, the New York-based label founded by avid cyclist (and Talking Heads founding member) David Byrne, alongside Sonic Cathedral, a shoegaze-concentrated independent label from London launched in 2006, have both unveiled their collaborations with the multifaceted label group and service company !K7. The companies announced the news in a release from earlier today, and each signed unique agreements with !K7, based in London.
Luaka Bop, for its part, has turned to !K7 in order to broaden its reach throughout Europe as well as to raise its artists’ profiles on the continent. While the label has a back catalog well-stocked with musicians from across the globe, it hasn’t made the impact it desires in Europe, at least according to a (particularly charming) statement from label head Yale Evelev. “In our 25 years in existence we’ve been searching, reverse-Cortez-like, to reach the pot of gold that is the hordes of open-minded European consumers interested in the compelling oddities we put forth. We are looking forward to [having] this team of X-Men and women at !K7 prove that mutant labels like ours can be heroes.”
Sonic Cathedral, a label which began as a club night before evolving into an indie several years later, has signed with !K7 in order to further its profile generally. The companies’ partnership will begin with the release of British psych-rock four-piece Younghusbands debut record, titled Dromes and planned for a September release. Soon after the company has releases set from Dean Wareham, Black Hearted Brother and Lorelle Meets the Obsolete. Label founder Nathaniel Cramp described the deal as an important step for Sonic Cathedral, saying that he is “really excited to be working with !K7. It allows me to release some incredible records from new bands like Younghusband and also work with some of my heroes like Dean Wareham. It’s an important and big step forward and feels like the label is finally growing up.”
!K7, which currently works in partnership with labels such as Ghostly International, Tricky’s recently launched False Idols (which shares its name with the artist’s most recent record) and Moshi Moshi Records among many others as well as operating its own, long-successful label (home to a seemingly endless list of electronic music luminaries such as Carl Craig, A Guy Called Gerald and Juan Maclean), described the deals with Luaka Bop and Sonic Cathedral as “a compliment to our diversity. Everybody at !K7 is excited to work with Yale and his team plus the rich history and strong A&R vision that comes with Luaka Bop. We are also very keen to help develop Sonic Cathedral and Younghusband to the recognition they deserve, working with Nat on a global marketing plan which will bring the label and it’s artists to the next level.”