Triple-award winner Miguel Bosé wasn’t the only person noticeable for his absence from the 12th Premios de la Música gala.
The event, which was broadcast on public TV channel La 2 on Friday evening, 24 hours after the April 3 ceremony, had an average audience rating of just 0.8%, or 338,000 people.
Last year’s average audience was only 4%, but that gala was shown the same evening, albeit several hours later and into the early hours.
Without Bosé, there were few live performers with sufficient glamor to attract a sizeable TV audience. Among the bigger name acts that did play at the gala were pop-rock group Pereza, flamenco chillout band Chambao, and singer Diana Navarro.
The Spanish-language only gala is organized by authors’ and publishers’ society SGAE and artists’ association AiE through their joint body, the Academy of Music Arts and Sciences (AACM). This year it was held in the northern city of Valladolid, following its first outing outside Madrid last year when it was staged in the southern city of Córdoba.
Katy Sabá, director of promotion at SGAE entertainment division Fundación Autor, comments: “The variety of different styles that performed during the event reflects the more rational use of music we are seeing in general. We wanted to offer an a la carte selection, in the same way that fans now choose their music track-by-track without buying a whole album.”
Warner Music-signed Bosé won three of the five awards he was nominated for. He took out best album for “Papito,” which Warner says has sold 1.2 units worldwide since its release just over a year ago; best sound technician; and best audiovisual musical production.
The only other act to win more than one prize was singer Conchita, who won best new author and best new artist awards for her album “Nada Más” (Nena Music/EMI). Warner Dro act Navarro did not win any of the five awards she was nominated for.
Other winners included singer Luz Casal (best song for “Soy”); band Antonia Font (best pop album for “Coser I Cantar”); singer Mala Rodríguez (best hip hop album for “Malamarismo”); Chambao (best fusion album for “Con Otro Aire”); and Perez (best video for “Aproximación”).
Nominations for the 28 categories were chosen by some 5,000 members of SGAE and AiE. Another six honorary awards were made by a special SGAE-AiE committee.
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