In October 2017, Canadian duo Loud Luxury released “Body” on Armada Music. It’s two minutes and 43 seconds of tropical, feel-good dance-pop featuring American singer brando, whose desperate plea to get out of the friend zone turned into one of the hottest summer sing-alongs of 2018. To date, “Body” has more than 393 million streams on Spotify, and the music video has more than 99 million plays on YouTube. It’s an earworm that earned Loud Luxury spots at HARD Summer, Lollapalooza and Hangout Music Festival, as well as the recognition as “on the bubble” on Billboard Dance‘s list of breakout artists for the year.
Now, “Body” and Loud Luxury get perhaps the most exciting recognition of all: four Juno Award nominations, including Juno fan choice award, single of the year, breakthrough group of the year and dance recording of the year.
“Our mothers are big Loud Luxury fans,” the duo’s Andrew Fedyk tells Billboard Dance. “They were glued to the TV for the nomination announcements. The second the nominations came out, we got a barrage of calls and texts from them.”
Fedyk met his partner Joe Depace in grade school in their hometown of London, Ontario. Coincidentally, London will play host to the Juno Awards on March 17. Depace says the chance to attend the Junos and represent for his hometown on local turf is nothing short of “a blessing.”
“We’re excited and very humbled,” Depace says. “We grew up watching the Junos on TV thinking it would be so cool to be up there. Now, we get the chance to do that in a city where it all started.”
To be nominated alongside the likes of The Weeknd, whom they’ve followed since the House of Baloons days, to newer acts they admire including Shawn Mendes and Alessia Cara, is an honor they don’t take lightly. To make things even more magical, Loud Luxury was the first act confirmed to perform on the Juno Awards stage. No doubt the guys will do their best not to get too misty-eyed on television, but the smiles should be plastered all over their faces.
“We have been working hard to help people understand that dance music isn’t just some fad that is here today and gone tomorrow,” Fedyk says. “This is really important for dance music.”
Fan can tune in to support the local friends and see them perform “Body” in front of their peers and heroes live at the Juno Awards on March 17. It airs on Canada’s CBC network on TV, radio and online. Learn more at CBC.ca, and watch the music video for “Body” featuring brando below.