Lollapalooza organizers will announce today the expansion to Buenos Aires with Lollapalooza Argentina, a partnership between Lolla founder Perry Farrell, festival co-owner William Morris Endeavor Entertainment, Austin-based promoter/producer C3 Presents, and Latin American promoter Fenix Entertainment Group. The date and venue for 2014 are yet to be announced, as well as the lineup and ticket pre-sale information.
Lollapalooza first landed in South America in 2011 in Santiago, Chile, and in 2012 expanded to São Paulo, Brazil. Lollapalooza is the only international festival brand of its kind, including its flagship event at Chicago’s Grant Park. In addition to a diverse slate of music, the festivals also feature local restaurants, green art and vendor markets, a commitment to environmental sustainability, and the rock culture that Lollapalooza has been known for since it was founded by Farrell as a multi-act touring event headlined by his band Jane’s Addiction in 1991. The last Lolla tour was in 2004, and the brand was resurrected in 2005 when Austin-based C3 Presents partnered with WME and Farrell to launch Lollapalooza as a festival in Chicago.
“In the same way that each child is unique born into a family, each Lollapalooza that we spawn is unique,” Farrell says. “I look forward to getting to work with the newest members of our musical family — Argentina!”