The numbers are in on the Aug. 4-6 Lollapalooza festival in Chicago’s Grant Park, and they blow last year’s event out of the park. The event grossed nearly $8 million in ticket sales, with total paid attendance of more than 166,000.
Last year’s Lolla, the first as a one-off festival, had a total paid attendance of 60,000 and a gross of about $3 million from a two-day event.
Charles Attal, president of Charles Attal Presents, talent buyer and co-producer of Lollapalooza with Capital Sports & Entertainment, describes this year’s Lollapalooza as “very smooth. There were no major incidents, the weather was awesome. It was remarkable.”
Daily attendance was 52,000 the first day, 56,000 the second day and 59,000 the third day when headliners Red Hot Chili Peppers closed the event.
Lollapalooza had an uneven history as a touring event, but ended on a negative note when the 2004 tour failed to ever get off the ground due to dismal ticket sales. Charles Attal and CSE resurrected the brand last summer as a festival. Asked why the Chicago Lollapalooza has exploded, Attal cites several reasons.
“The brand, it’s the park, it’s the bands we have,” he says. “I think it’s only going to get bigger and better.”
CSE and Attal also produce the Austin City Limits Music Festival in Austin. Lollapalooza co-producer Charlie Jones of Capital Sports & Entertainment says his core staff have been together since the first ACL fest in 2002. “I can honestly say this is probably the smoothest event I’ve ever been a part of,” says Jones. “I think it’s a testament to the fact that our staff has arrived.”