Live Nation has entered into a definitive agreement to acquire a 65% controlling stake Dubai-based promoter Mirage Promotions.
Mirage annually stages a wide range of concerts, shows and events in Dubai and other cities in the region, including such international acts as Pink, Aerosmith and Shakira.
Mirage also secures acts for corporate clients in the region, with recent bookings including Diana Ross, Bryan Adams, Kenny Rogers, Sarah Connor and the Gypsy Kings. The company is promoting a sold-out Santana show at Festival City in Dubai today.
The company, which will continue to be led by Elissa Murtaza, will re-brand to Live Nation within the next 30 days. Dubai and other international markets are overseen by Alan Ridgeway, Live Nation CEO of International Music.