Dan Ligtvoet, executive VP/managing director of MTV Networks Benelux and Nordic, is adding duties as managing director of MTV Network’s Germany, effective June 1.
In the new appointment, he oversees the day-to-day operations and strategic direction for MTV Network’s brands in Denmark, Sweden, Finland, Norway, Belgium and the Netherlands.
Ligtvoet, who reports to Robert Bakish, president of MTVN International, will replace Catherine Mühlemann, who will leave the company this week.
“Germany is a critical market for us,” comments Bakish in a statement. “We are confident that under Dan’s leadership MTVN Germany will continue to grow and deliver the best entertainment content across all of our brands and on every platform.”
The exec has served as executive VP/managing director for MTV Networks Benelux since 2002, extending his role to the Nordic region in early 2007.