Southern California bilingual entertainment channel LATV will begin national broadcast this spring on four Post-Newsweek stations, the TV subsidiary of the Washington Post Company.
LATV, which began broadcasting in the Los Angeles market in 2001, announced its affiliation with Houston’s KPRC, Miami’s WPLG, San Antonio’s KSAT, and Orlando, Fla.’s WKMG. LATV says the deal will bring the channel to approximately eight million cable and broadcast homes.
LATV, which targets Latinos aged 16-34 with music-oriented programming, will be available on basic digital cable when it launches on the four Post-Newsweek stations’ new digital spectra on April 23.
“Our goal has always been to look and feel like a national channel,” LATV president Daniel Crowe tells Billboard.biz.
LATV first announced it was seeking national broadcast in 2003. Though the company had explored launching with a satellite deal, affiliates “[give] us something other cable and satellite channels may not have: a local presence whose motivation is to promote the LATV brand,” Crowe says.
The channels will broadcast LATV 18 hours per day, with half an hour of locally produced Latino-youth-oriented programming. The remainder will be paid programming.
LATV will add to its current lineup — which includes videos and in-studio concerts — to create six hours of original shows every day. The rest of the schedule will be filled out with repeats and best-of-show compilations, according to Crowe.
LATV’s main investor is its co-founder Walter Ulloa, who also serves as chairman/CEO of Entravision.