Logo is getting into the bachelor business.
The LGBT-focused Viacom-owned cable network has gone straight to series on a gay-themed dating competition series, The Hollywood Reporter has learned.
Described as the first of its kind dating show, Finding Prince Charming will feature 13 gay men living in the same house and competing to win the heart of what Logo calls “one of the nation’s most eligible gay heartthrobs.” The identities of the suitors and the bachelor have not yet been announced, though production has begun.
“Logo has a long history of showcasing LGBTQ-focused stories with memorable characters that transcend pop culture,” said Pamela Post, senior vp original programming at Logo. “Finding Prince Charming will take viewers on a whirlwind journey through modern love and relationships in a way that only Logo can do.”
Finding Prince Charming is produced by Brian Graden Media, with Graden exec producing alongside the company’s Dave Mace, Fred Birckhead and Nick Murray. VH1 and Logo topper Chris McCarthy, Post and Stevenson Greene will oversee for Logo, while Jen Passovoy is set as producer.
The series comes as ABC has found continued success — both water cooler- and ratings-wise — with its Bachelor franchise and multiple spinoffs, including The Bachelorette.
Bass is repped by WME.
This article was originally featured in The Hollywood Reporter.