Lady Gaga has teamed with clothing retailer H&M for the release of her new album “ARTPOP.” The diva’s latest release, due out Nov. 11, will be carried in 175 of the chain’s U.S. stores this week.
All Things Gaga
Sources say that a fairly small quantity of the album will be stocked by the retailer, and will not be replenished. It will be sold for $9.95 at H&M. In addition, Lady Gaga will be on hand at the grand opening of the new H&M store in New York’s Times Square on Nov. 14.
While sales of the album at H&M will not count towards the Billboard charts, that shouldn’t dampen the set’s debut sales week. Industry sources forecast “ARTPOP” to sell between 300,000 to 350,000 in its first week in the U.S. (H&M does not report its sales to Nielsen SoundScan, which tracks music sales for Billboard’s charts.)
While H&M doesn’t report to SoundScan, there are a number of other non-traditional music retailers that do: Nordstrom, JCPenney and Walgreens, for example. The latter company partnered with Taylor Swift for the launch of her “Red” album a year ago.