One day after scoring the 1000th Hot 100 No. 1 with “Born This Way,” Lady Gaga got to work bright and early this morning (Feb. 17) when she stopped by “Good Morning America” in what she described as a “latex condom-inspired outfit,” to talk about her sponsorship for MAC’s Viva Glam lipstick brand.
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“Today I really wanted to, head-to-toe, be representative of what we women and people all over the world need to be concerned about, which is the leading cause of death in women all around the world, which is HIV,” says Gaga. “Most importantly, I want to get people started at home, at a younger age with their children, talking about HIV, talking about AIDS, talking about safe sex.”
Gaga and Cyndi Lauper appeared on “GMA” one year ago to promote their partnership with the cosmetics brand, which donates 100 percent of the proceeds of its Gaga-designed taupe lipstick and “lip glass” to HIV-related causes. After the company raised $34 million for the cause last year, Gaga says that she hopes to raise $50 million for AIDS awareness this year as a face of the MAC campaign.
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Gaga also discussed her Grammy Awards performance last Sunday (Feb. 13) and the infamous egg-shaped vessel that she arrived to the ceremony in, which she allegedly stayed in for three days before the performance. “I wanted to have a rebirth, and I think the universe needs to have a rebirth,” Gaga explains.
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The singer says she was thrilled to snag three awards at the ceremony, including best female pop vocal performance for “Bad Romance,” as well as making the debut performance of “Born This Wyepay.” “It was a very joyous day, being able to sing ‘Born This Way’ for the first time… ‘Born This Way’ is about self-love, and MAC AIDS fund is about self-love,” says Gaga.